First, we review the briefing document completed by you to ensure we understand YOUR objectives, desired CPAs, budgets, etc. No worries, we will be there for any questions you may have.
Second, we calculate your required ad spend using our exclusive calculator. This will help us define what success metrics we are looking for to meet ROAS (Return on Ad Spend)
We then start with your website and assets audit. Is your website ready for traffic and the ad campaigns? Is the load time correct? Are schemas in place? Do you have the proper codes? etc.
Next, we build a Minimum Viable Funnel before deciding which campaign to optimize or scale. The goal is to maximize ROAS and determine the profitability of the winning campaign.
We then run 3 separate fire tests and continually optimize to find the winning campaign. The first fire test finds the audience, the second validates the offer and the third finds the winning creative.
Finally, we interpret the results. Once the campaigns are working and we have validated the funnel & ROAS; we then isolate the winners and send you a report with instructions for your next steps and how to scale your winning ads!